KleerMail's Direct Marketing Blog

Ethan Bukowiec
July 31, 2018

Going New-School with Old-School: Why Brands Are Innovating with Direct Mail

While innovation is nothing new for Digital Marketing – it’s simply a necessity due to the sheer volume and saturation of online and mobile advertising sent to consumers on a daily basis – Direct ...

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Chris Nolan
July 24, 2018

Digital Transformation: Delivering Complex Direct Marketing Campaigns at Scale through Automation

Enterprise Direct Marketers are faced with a consumer landscape that expects highly personalized content. According to Marketo, 78% of consumers will only engage with offers if they have been ...

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Ethan Bukowiec
July 17, 2018

Increase Direct Mail Engagement 20% with True Personalization

In a recent survey, Fortune 500 marketing executives revealed that scaling Direct Mail personalization is among the highest priorities they are investing in over the next 12-24 months.

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Ethan Bukowiec
July 10, 2018

Debunking 4 Myths About Consumer Interactions with Direct Mail

With 23.14 billion connected devices in use worldwide, people are constantly exposed to their desktops, laptops, tablets, smartphones, and other smart devices. The constant immersion provides ...

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Brandon Beatty
July 03, 2018

The Benefits of Empowering Your Direct Mail Team with New Technology

  Your Direct Marketing operations team is crucial to the execution, delivery and success of your enterprise’s Direct Mail campaigns. Delivering complex, high-volume mailings that are expected to ...

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Ethan Bukowiec
June 26, 2018

Realizing Increased Direct Mail Performance with Augmented Reality

The drive to digitize Direct Marketing efforts is in full effect as innovative organizations continue to amplify the performance of Direct Mail campaigns using automation, artificial intelligence and ...

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