KleerMail's Direct Marketing Blog

Ethan Bukowiec
April 17, 2019

Key Drivers of Direct Mail Success: Automation

Direct Marketing teams face a daunting assortment of clunky, tedious and time-devouring Direct Mail deployment processes to get engaging mail out the door. Complicating things further, they have to ...

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Chris Nolan
March 19, 2019

Digital Empowerment in 2019: Getting Personal with Direct Mail

There’s no mystery to why Fortune 500 marketing executives have placed Direct Mail personalization among their highest investment priorities over the next two years. Consumers demand it. Looking at ...

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Ethan Bukowiec
March 05, 2019

The Personalized Power of Higher-Frequency, Lower-Volume Mailings

Direct Mail teams have traditionally faced a set of exhausting obstacles on their never-ending journey to true personalization. Stuck with an extremely manual, labor- and resource-intensive process ...

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Brandon Beatty
November 20, 2018

Legacy Hassles: 7 Reasons to Take Direct Mail Digital

Direct Marketers are investing heavily in Direct Mail with their traditional offline system because it drives a significant chunk of top-line revenue. But they’re probably doing it through an ...

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Chris Nolan
October 17, 2018

Direct Marketers Go Digital: Testing #1, #2, #3

Everyone knows testing improves performance, but who has the time or budget to test rigorously?

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Ben Barker
August 14, 2018

Boost Your Account-Based Marketing Strategy with Personalized Direct Mail

Account-Based Marketing is not a foreign concept in enterprise Business-to-Business (B2B) marketing organizations. The process of identifying target accounts, building personas and crafting messaging ...

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