KleerMail's Direct Marketing Blog

Catalogs have been used by marketers for decades as the go-to tool to showcase products and services. Digital catalogs are the next evolution in this space – providing consumers with a personalized, ...

With the rise of mobile devices as the primary means of accessing the internet, digital catalogs must be fully optimized for mobile viewing and designed with a mobile-first approach to capture ...

Personalization is a critical aspect of marketing for direct-to-consumer retail businesses. In today's digital age, consumers expect messaging to be relevant and personalized to their interests, and ...

Direct to Consumer brands have relied on catalogs for customer acquisition and revenue growth for decades. Catalogs have a strong track record for driving sales, but with costs for paper, fuel, and ...

Traditional catalogs have long been a reliable medium for driving sales, but they need a reboot. Rather than a drawn-out collection of impersonal product pages, leading brands are using digital ...

At this point, banks should realize that personalization will be critical to their success, as emerging competitors — upstart financial services companies that are nibbling, sometimes chomping, away ...