KleerMail's Direct Marketing Blog

Brandon Beatty
April 29, 2020

Planning for Impermanence: How Marketing Leaders are Preparing for the Post-COVID Consumer

“Nothing is forever, except change.” - The Buddha More than a month into the coronavirus pandemic, marketing executives are emerging from a period of profound introspection about their businesses and ...

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Chris Nolan
December 10, 2019

How to Optimize Big Data for Big Direct Mail ROI

Direct Mail marketers have no shortage of data at their disposal, but their challenge is organizing and manipulating that data to have the greatest impact on Direct Mail. And data provides the ...

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Chris Nolan
December 03, 2019

5 Reasons to Digitally Transform Direct Marketing

Direct Marketing transformation is an effort and investment that is crucial to optimizing Direct Mail ROI, team structures and operations to meet today’s demands for increased personalization and a ...

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Chris Nolan
November 26, 2019

Account-Based Marketing and Direct Mail: Making It Work at Scale

Seeing the success that many smaller business-to-business organizations have had with account-based marketing (ABM), large enterprise business-to-business companies are working to cash in on ABM, ...

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Brandon Beatty
November 21, 2019

Key Drivers of Direct Mail Success: Personalization

As a Direct Mail Marketer, you already understand the importance of personalization. A targeted and relevant mailer can have an enormous impact on response rates. But gone are the days when customers ...

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Brandon Beatty
November 19, 2019

Key Drivers of Direct Mail Success: Artificial Intelligence

Let’s do a Direct Mail reality check: Not only is Direct Mail not going away, it’s stronger than ever, pulling a higher response rate than any digital marketing medium. Its response rate ranges from ...

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