KleerMail's Direct Marketing Blog

Ethan Bukowiec
July 11, 2019

How to Optimize Big Data for Big Direct Mail ROI

  Direct Mail marketers have no shortage of data at their disposal, but their challenge is organizing and manipulating that data to have the greatest impact on Direct Mail. And data provides the ...

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Brandon Beatty
June 27, 2019

Personalized Banking: How Direct Mail Helps Banks Stay Ahead of Competitors

  At this point, banks should realize that personalization will be critical to their success, as emerging competitors — upstart financial services companies that are nibbling, sometimes chomping, ...

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Chris Nolan
June 11, 2019

5 Reasons to Digitally Transform Direct Marketing

  Direct Marketing transformation is an effort and investment that is crucial to optimizing Direct Mail ROI, team structures and operations to meet today’s demands for increased personalization and a ...

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Chris Nolan
May 30, 2019

Account-Based Marketing and Direct Mail: Making It Work at Scale

Seeing the success that many smaller business-to-business organizations have had with account-based marketing (ABM), large enterprise business-to-business companies are working to cash in on ABM, ...

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Brandon Beatty
May 07, 2019

Key Drivers of Direct Mail Success: Personalization

As a Direct Mail Marketer, you already understand the importance of personalization. A targeted and relevant mailer can have an enormous impact on response rates. But gone are the days when customers ...

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Ethan Bukowiec
April 24, 2019

Key Drivers of Direct Mail Success: Artificial Intelligence

Let’s do a Direct Mail reality check: Not only is Direct Mail not going away, it’s stronger than ever, pulling a higher response rate than any digital marketing medium. Its response rate ranges from ...

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