KleerMail's Direct Marketing Blog

Brandon Beatty
May 07, 2019

Key Drivers of Direct Mail Success: Personalization

As a Direct Mail Marketer, you already understand the importance of personalization. A targeted and relevant mailer can have an enormous impact on response rates. But gone are the days when customers ...

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Ethan Bukowiec
April 24, 2019

Key Drivers of Direct Mail Success: Artificial Intelligence

Let’s do a Direct Mail reality check: Not only is Direct Mail not going away, it’s stronger than ever, pulling a higher response rate than any digital marketing medium. Its response rate ranges from ...

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Ethan Bukowiec
April 17, 2019

Key Drivers of Direct Mail Success: Automation

Direct Marketing teams face a daunting assortment of clunky, tedious and time-devouring Direct Mail deployment processes to get engaging mail out the door. Complicating things further, they have to ...

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Chris Nolan
March 19, 2019

Digital Empowerment in 2019: Getting Personal with Direct Mail

There’s no mystery to why Fortune 500 marketing executives have placed Direct Mail personalization among their highest investment priorities over the next two years. Consumers demand it. Looking at ...

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Ethan Bukowiec
March 05, 2019

The Personalized Power of Higher-Frequency, Lower-Volume Mailings

Direct Mail teams have traditionally faced a set of exhausting obstacles on their never-ending journey to true personalization. Stuck with an extremely manual, labor- and resource-intensive process ...

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Brandon Beatty
November 20, 2018

Legacy Hassles: 7 Reasons to Take Direct Mail Digital

Direct Marketers are investing heavily in Direct Mail with their traditional offline system because it drives a significant chunk of top-line revenue. But they’re probably doing it through an ...

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