KleerMail's Direct Marketing Blog

Ben Barker
June 02, 2023

Creepy or Cool? How Consumers Feel About Personalization

Now more than ever, customers demand communications that are tailored to their specific interests and needs. In response, brands are leaning heavily on first and third-party data to create ...

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Ben Barker
April 06, 2023

Personalization: The Key to Increasing Engagement and Loyalty

In a world where consumers have endless options, personalization is one of the most effective ways for brands to differentiate from their competitors. Personalization is the process of tailoring ...

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Alex Howard
March 28, 2023

3 Key Reasons to Include Digital Catalogs in Your Marketing Strategy

Catalogs have been used by marketers for decades as the go-to tool to showcase products and services. Digital catalogs are the next evolution in this space – providing consumers with a personalized, ...

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Alex Howard
March 20, 2023

Mobile Optimized Digital Catalogs Drive Visit Duration

With the rise of mobile devices as the primary means of accessing the internet, digital catalogs must be fully optimized for mobile viewing and designed with a mobile-first approach to capture ...

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Ben Barker
March 10, 2023

Consumers Demand Personalization, Or They’re Gone

Personalization is a critical aspect of marketing for direct-to-consumer retail businesses. In today's digital age, consumers expect messaging to be relevant and personalized to their interests, and ...

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Chris Nolan
September 26, 2022

6 Ways to Optimize Catalogs in 2023

Direct to Consumer brands have relied on catalogs for customer acquisition and revenue growth for decades. Catalogs have a strong track record for driving sales, but with costs for paper, fuel, and ...

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