Video content is often used by marketers to demonstrate products in action and highlight key features and use cases, while also proving extremely valuable in helping overcome customer reservations. Many companies already have created video content which is readily available, and there is no better place to repurpose these videos to drive sales and engagement than for use in digital catalogs.

Below are 3 key reasons you should include video content in your digital catalogs:

Captures Attention

Video content is more engaging and attention-grabbing than static images or text. This keeps the user more focused on the message and information being presented. Marketers can not only showcase products, but also share history about the brand or celebrity endorsements in a more compelling and unique fashion.

Improves Understanding and Information Retention

Videos are a great way to demonstrate products and educate consumers. This can help customers better understand features and benefits of using the product, or inform them about the pros of using their product over available alternatives. This means they are more likely to retain that information and make a highly informed decision on whether or not to purchase, based on personalized content and messaging.

Increases Conversion and Brand Loyalty

By using visual and auditory cues, marketers can create a more immersive and memorable experience that resonates with people on a deeper level. By showing products in action and providing valuable insights, marketers build brand credibility and loyalty, thereby increasing the likelihood of customers making a purchase.