KleerMail's Direct Marketing Blog

Ben Barker
August 14, 2018

Boost Your Account-Based Marketing Strategy with Personalized Direct Mail

Account-Based Marketing is not a foreign concept in enterprise Business-to-Business (B2B) marketing organizations. The process of identifying target accounts, building personas and crafting messaging ...

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Chris Nolan
August 07, 2018

How Enterprise Direct Marketing Automation Platforms Maximize Productivity & Collaboration

The Direct Mail planning, execution and reporting process in Fortune 500 and other enterprise marketing environments requires multiple internal and external resources collaborating on detailed and ...

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Ethan Bukowiec
July 31, 2018

Going New-School with Old-School: Why Brands Are Innovating with Direct Mail

While innovation is nothing new for Digital Marketing – it’s simply a necessity due to the sheer volume and saturation of online and mobile advertising sent to consumers on a daily basis – Direct ...

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Chris Nolan
July 24, 2018

Digital Transformation: Delivering Complex Direct Marketing Campaigns at Scale through Automation

Enterprise Direct Marketers are faced with a consumer landscape that expects highly personalized content. According to Marketo, 78% of consumers will only engage with offers if they have been ...

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Ethan Bukowiec
July 17, 2018

Increase Direct Mail Engagement 20% with True Personalization

In a recent survey, Fortune 500 marketing executives revealed that scaling Direct Mail personalization is among the highest priorities they are investing in over the next 12-24 months.

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Ethan Bukowiec
July 10, 2018

Debunking 4 Myths About Consumer Interactions with Direct Mail

With 23.14 billion connected devices in use worldwide, people are constantly exposed to their desktops, laptops, tablets, smartphones, and other smart devices. The constant immersion provides ...

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