KleerMail's Direct Marketing Blog

Now more than ever, customers demand communications that are tailored to their specific interests and needs. In response, brands are leaning heavily on first and third-party data to create ...

In a world where consumers have endless options, personalization is one of the most effective ways for brands to differentiate from their competitors. Personalization is the process of tailoring ...

Catalogs have been used by marketers for decades as the go-to tool to showcase products and services. Digital catalogs are the next evolution in this space – providing consumers with a personalized, ...

With the rise of mobile devices as the primary means of accessing the internet, digital catalogs must be fully optimized for mobile viewing and designed with a mobile-first approach to capture ...

Personalization is a critical aspect of marketing for direct-to-consumer retail businesses. In today's digital age, consumers expect messaging to be relevant and personalized to their interests, and ...

Direct to Consumer brands have relied on catalogs for customer acquisition and revenue growth for decades. Catalogs have a strong track record for driving sales, but with costs for paper, fuel, and ...