KleerMail's Direct Marketing Blog

Brandon Beatty
July 12, 2021

Personalized Banking: How Direct Mail Helps Banks Stay Ahead of Competitors

  At this point, banks should realize that personalization will be critical to their success, as emerging competitors — upstart financial services companies that are nibbling, sometimes chomping, ...

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Ben Barker
May 31, 2021

Security Implications of Legacy Direct Mail Processes

Knowing the complexities of Direct Mail planning, execution and reporting in enterprise environments, you understand the need for sharing information across a variety of systems, internal team ...

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Chris Nolan
May 11, 2021

Enterprise Direct Marketing Operations: Then vs. Now

Direct marketers have been hampered by offline and manual marketing operations for decades. It makes months of effort across multiple stakeholders to develop, deploy and report on Direct Mail ...

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Brandon Beatty
May 03, 2021

The Benefits of Empowering Your Direct Mail Team with New Technology

  Your Direct Marketing operations team is crucial to the execution, delivery and success of your enterprise’s Direct Mail campaigns. Delivering complex, high-volume mailings that are expected to ...

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Brandon Beatty
April 05, 2021

Legacy Hassles: 7 Reasons to Take Direct Mail Digital

Direct Marketers are investing heavily in Direct Mail with their traditional offline system because it drives a significant chunk of top-line revenue. But they’re probably doing it through an ...

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Chris Nolan
January 04, 2021

Digital Empowerment in 2021: Getting Personal with Direct Mail

There’s no mystery to why Fortune 500 marketing executives have placed Direct Mail personalization among their highest investment priorities over the next two years. Consumers demand it. Looking at ...

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