KleerMail's Direct Marketing Blog

Chris Nolan
September 26, 2022

6 Ways to Optimize Catalogs in 2023

Direct to Consumer brands have relied on catalogs for customer acquisition and revenue growth for decades. Catalogs have a strong track record for driving sales, but with costs for paper, fuel, and ...

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Brandon Beatty
August 02, 2022

5 Reasons to Add Digital Catalogs to your Marketing Mix

  Traditional catalogs have long been a reliable medium for driving sales, but they need a reboot. Rather than a drawn-out collection of impersonal product pages, leading brands are using digital ...

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Brandon Beatty
July 12, 2021

Personalized Banking: How Direct Mail Helps Banks Stay Ahead of Competitors

  At this point, banks should realize that personalization will be critical to their success, as emerging competitors — upstart financial services companies that are nibbling, sometimes chomping, ...

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Ben Barker
May 31, 2021

Security Implications of Legacy Direct Mail Processes

Knowing the complexities of Direct Mail planning, execution and reporting in enterprise environments, you understand the need for sharing information across a variety of systems, internal team ...

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Chris Nolan
May 11, 2021

Enterprise Direct Marketing Operations: Then vs. Now

Direct marketers have been hampered by offline and manual marketing operations for decades. It makes months of effort across multiple stakeholders to develop, deploy and report on Direct Mail ...

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Brandon Beatty
May 03, 2021

The Benefits of Empowering Your Direct Mail Team with New Technology

  Your Direct Marketing operations team is crucial to the execution, delivery and success of your enterprise’s Direct Mail campaigns. Delivering complex, high-volume mailings that are expected to ...

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