KleerMail's Direct Marketing Blog

Brandon Beatty
September 07, 2020

Legacy Hassles: 7 Reasons to Take Direct Mail Digital

Direct Marketers are investing heavily in Direct Mail with their traditional offline system because it drives a significant chunk of top-line revenue. But they’re probably doing it through an ...

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Brandon Beatty
May 22, 2020

From Penthouses to Picket Fences: How the Post-COVID Consumer is Changing the Way Homes are Bought & Sold

In the post-COVID world “the home” has taken on an entirely new level of criticality in our lives. The pandemic is not only changing what people want in a house.  It is hastening an ongoing trend ...

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Brandon Beatty
April 29, 2020

Planning for Impermanence: How Marketing Leaders are Preparing for the Post-COVID Consumer

“Nothing is forever, except change.” - The Buddha More than a month into the coronavirus pandemic, marketing executives are emerging from a period of profound introspection about their businesses and ...

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Chris Nolan
December 10, 2019

How to Optimize Big Data for Big Direct Mail ROI

  Direct Mail marketers have no shortage of data at their disposal, but their challenge is organizing and manipulating that data to have the greatest impact on Direct Mail. And data provides the ...

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Brandon Beatty
December 05, 2019

Personalized Banking: How Direct Mail Helps Banks Stay Ahead of Competitors

  At this point, banks should realize that personalization will be critical to their success, as emerging competitors — upstart financial services companies that are nibbling, sometimes chomping, ...

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Chris Nolan
December 03, 2019

5 Reasons to Digitally Transform Direct Marketing

  Direct Marketing transformation is an effort and investment that is crucial to optimizing Direct Mail ROI, team structures and operations to meet today’s demands for increased personalization and a ...

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