KleerMail's Direct Marketing Blog

Let’s do a Direct Mail reality check: Not only is Direct Mail not going away, it’s stronger than ever, pulling a higher response rate than any digital marketing medium. Its response rate ranges from ...

Direct Marketing teams face a daunting assortment of clunky, tedious and time-devouring Direct Mail deployment processes to get engaging mail out the door. Complicating things further, they have to ...

There’s no mystery to why Fortune 500 marketing executives have placed Direct Mail personalization among their highest investment priorities over the next two years. Consumers demand it. Looking at ...

Direct Mail teams have traditionally faced a set of exhausting obstacles on their never-ending journey to true personalization. Stuck with an extremely manual, labor- and resource-intensive process ...

Direct Marketers are investing heavily in Direct Mail with their traditional offline system because it drives a significant chunk of top-line revenue. But they’re probably doing it through an ...

Everyone knows testing improves performance, but who has the time or budget to test rigorously?