KleerMail's Direct Marketing Blog

Chris Nolan
June 11, 2019

5 Reasons to Digitally Transform Direct Marketing

  Direct Marketing transformation is an effort and investment that is crucial to optimizing Direct Mail ROI, team structures and operations to meet today’s demands for increased personalization and a ...

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Chris Nolan
May 30, 2019

Account-Based Marketing and Direct Mail: Making It Work at Scale

Seeing the success that many smaller business-to-business organizations have had with account-based marketing (ABM), large enterprise business-to-business companies are working to cash in on ABM, ...

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Brandon Beatty
May 07, 2019

Key Drivers of Direct Mail Success: Personalization

As a Direct Mail Marketer, you already understand the importance of personalization. A targeted and relevant mailer can have an enormous impact on response rates. But gone are the days when customers ...

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Ethan Bukowiec
April 24, 2019

Key Drivers of Direct Mail Success: Artificial Intelligence

Let’s do a Direct Mail reality check: Not only is Direct Mail not going away, it’s stronger than ever, pulling a higher response rate than any digital marketing medium. Its response rate ranges from ...

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Ethan Bukowiec
April 17, 2019

Key Drivers of Direct Mail Success: Automation

Direct Marketing teams face a daunting assortment of clunky, tedious and time-devouring Direct Mail deployment processes to get engaging mail out the door. Complicating things further, they have to ...

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Chris Nolan
March 19, 2019

Digital Empowerment in 2019: Getting Personal with Direct Mail

There’s no mystery to why Fortune 500 marketing executives have placed Direct Mail personalization among their highest investment priorities over the next two years. Consumers demand it. Looking at ...

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