KleerMail's Direct Marketing Blog

Brandon Beatty
November 14, 2019

Key Drivers of Direct Mail Success: Automation

Direct Marketing teams face a daunting assortment of clunky, tedious and time-devouring Direct Mail deployment processes to get engaging mail out the door. Complicating things further, they have to ...

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Chris Nolan
November 07, 2019

The Personalized Power of Higher-Frequency, Lower-Volume Mailings

Direct Mail teams have traditionally faced a set of exhausting obstacles on their never-ending journey to true personalization. Stuck with an extremely manual, labor- and resource-intensive process ...

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Chris Nolan
October 31, 2019

Direct Marketers Go Digital: Testing #1, #2, #3

Everyone knows testing improves performance, but who has the time or budget to test rigorously?

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Ben Barker
October 29, 2019

Boost Your Account-Based Marketing Strategy with Personalized Direct Mail

Account-Based Marketing is not a foreign concept in enterprise Business-to-Business (B2B) marketing organizations. The process of identifying target accounts, building personas and crafting messaging ...

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Chris Nolan
October 24, 2019

How Enterprise Direct Marketing Automation Platforms Maximize Productivity & Collaboration

The Direct Mail planning, execution and reporting process in Fortune 500 and other enterprise marketing environments requires multiple internal and external resources collaborating on detailed and ...

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Chris Nolan
October 22, 2019

Going New-School with Old-School: Why Brands Are Innovating with Direct Mail

While innovation is nothing new for Digital Marketing – it’s simply a necessity due to the sheer volume and saturation of online and mobile advertising sent to consumers on a daily basis – Direct ...

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