KleerMail's Direct Marketing Blog

Chris Nolan
October 24, 2019

How Enterprise Direct Marketing Automation Platforms Maximize Productivity & Collaboration

The Direct Mail planning, execution and reporting process in Fortune 500 and other enterprise marketing environments requires multiple internal and external resources collaborating on detailed and ...

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Chris Nolan
October 22, 2019

Going New-School with Old-School: Why Brands Are Innovating with Direct Mail

While innovation is nothing new for Digital Marketing – it’s simply a necessity due to the sheer volume and saturation of online and mobile advertising sent to consumers on a daily basis – Direct ...

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Chris Nolan
October 17, 2019

Digital Transformation: Delivering Complex Direct Marketing Campaigns at Scale through Automation

Enterprise Direct Marketers are faced with a consumer landscape that expects highly personalized content. According to Marketo, 78% of consumers will only engage with offers if they have been ...

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Brandon Beatty
October 15, 2019

Increase Direct Mail Engagement 20% with True Personalization

In a recent survey, Fortune 500 marketing executives revealed that scaling Direct Mail personalization is among the highest priorities they are investing in over the next 12-24 months.

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Ben Barker
October 10, 2019

Debunking 4 Myths About Consumer Interactions with Direct Mail

With 23.14 billion connected devices in use worldwide, people are constantly exposed to their desktops, laptops, tablets, smartphones, and other smart devices. The constant immersion provides ...

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Brandon Beatty
October 08, 2019

The Benefits of Empowering Your Direct Mail Team with New Technology

  Your Direct Marketing operations team is crucial to the execution, delivery and success of your enterprise’s Direct Mail campaigns. Delivering complex, high-volume mailings that are expected to ...

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