Everyone knows testing improves performance, but who has the time or budget to test rigorously?
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October 31, 2019
October 29, 2019
Account-Based Marketing is not a foreign concept in enterprise Business-to-Business (B2B) marketing organizations. The process of identifying target accounts, building personas and crafting messaging ...
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October 24, 2019
The Direct Mail planning, execution and reporting process in Fortune 500 and other enterprise marketing environments requires multiple internal and external resources collaborating on detailed and ...
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October 22, 2019
While innovation is nothing new for Digital Marketing – it’s simply a necessity due to the sheer volume and saturation of online and mobile advertising sent to consumers on a daily basis – Direct ...
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October 17, 2019
Enterprise Direct Marketers are faced with a consumer landscape that expects highly personalized content. According to Marketo, 78% of consumers will only engage with offers if they have been ...
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October 15, 2019
In a recent survey, Fortune 500 marketing executives revealed that scaling Direct Mail personalization is among the highest priorities they are investing in over the next 12-24 months.
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