KleerMail's Direct Marketing Blog

Chris Nolan
October 31, 2019

Direct Marketers Go Digital: Testing #1, #2, #3

Everyone knows testing improves performance, but who has the time or budget to test rigorously?

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Ben Barker
October 29, 2019

Boost Your Account-Based Marketing Strategy with Personalized Direct Mail

Account-Based Marketing is not a foreign concept in enterprise Business-to-Business (B2B) marketing organizations. The process of identifying target accounts, building personas and crafting messaging ...

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Chris Nolan
October 24, 2019

How Enterprise Direct Marketing Automation Platforms Maximize Productivity & Collaboration

The Direct Mail planning, execution and reporting process in Fortune 500 and other enterprise marketing environments requires multiple internal and external resources collaborating on detailed and ...

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Chris Nolan
October 22, 2019

Going New-School with Old-School: Why Brands Are Innovating with Direct Mail

While innovation is nothing new for Digital Marketing – it’s simply a necessity due to the sheer volume and saturation of online and mobile advertising sent to consumers on a daily basis – Direct ...

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Chris Nolan
October 17, 2019

Digital Transformation: Delivering Complex Direct Marketing Campaigns at Scale through Automation

Enterprise Direct Marketers are faced with a consumer landscape that expects highly personalized content. According to Marketo, 78% of consumers will only engage with offers if they have been ...

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Brandon Beatty
October 15, 2019

Increase Direct Mail Engagement 20% with True Personalization

In a recent survey, Fortune 500 marketing executives revealed that scaling Direct Mail personalization is among the highest priorities they are investing in over the next 12-24 months.

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