KleerMail's Direct Marketing Blog

Everyone knows testing improves performance, but who has the time or budget to test rigorously?

Account-Based Marketing is not a foreign concept in enterprise Business-to-Business (B2B) marketing organizations. The process of identifying target accounts, building personas and crafting messaging ...

The Direct Mail planning, execution and reporting process in Fortune 500 and other enterprise marketing environments requires multiple internal and external resources collaborating on detailed and ...

While innovation is nothing new for Digital Marketing – it’s simply a necessity due to the sheer volume and saturation of online and mobile advertising sent to consumers on a daily basis – Direct ...

Enterprise Direct Marketers are faced with a consumer landscape that expects highly personalized content. According to Marketo, 78% of consumers will only engage with offers if they have been ...

In a recent survey, Fortune 500 marketing executives revealed that scaling Direct Mail personalization is among the highest priorities they are investing in over the next 12-24 months.