Catalogs have been used by marketers for decades as the go-to tool to showcase products and services. Digital catalogs are the next evolution in this space – providing consumers with a personalized, narrative experience featuring interactive content, creative product presentation and stories that embody brand values. 

These qualities translate directly into business value. A study by Adobe found that catalog readers convert at a higher rate when engaging with an interactive digital ad instead of the same static ad featured in a print catalog. Another study revealed digital catalogs have a reinforcing effect when used in tandem with a traditional (printed) catalog, increasing response rates by more than 20% when compared to a control group that only received a printed catalog.   

Below are 3 key reasons why marketers should include digital catalogs in their marketing mix:

Personalization

Digital catalog formats allow marketers to present targeted offers and recommended products based on a users preferences and behaviors. This drives both brand affinity and sales. 

Lower CPI 

Marketable contacts generally exceed marketing budgets for printed catalogs—especially when budgets are under pressure. Digital catalogs allow marketers to reach a larger audience, or provide an additional catalog touchpoint at a fraction of the cost of traditional catalogs alone. 

Actionable Insights

Digital catalogs provide Marketers with valuable, real-time consumer data. Consumer actions can be modeled to identify popular products and categories as well as incentivize consumers based on the actions they take.