With the rise of mobile devices as the primary means of accessing the internet, digital catalogs must be fully optimized for mobile viewing and designed with a mobile-first approach to capture attention. Unlike PDF-hosted digital versions of printed catalogs, mobile optimized digital catalogs are user-friendly, responsive and load quickly on smaller screens.

Experiences with low levels of friction increase visit duration and conversion rates by streamlining the path to purchase. Incorporating personalized content based on user preferences and behaviors further streamlines the path to purchase and creates brand credibility and loyalty with customers. KleerMail conducted a controlled test with a leading apparel brand that showed consumers, on average, spent up to 24 seconds viewing digital catalog content optimized for mobile. Not surprisingly, younger, mobile first consumer segments were the most engaged.

Convenience-Focused User Experience 

Digital catalogs optimized for mobile allows users to access them from anywhere and at any time. Customers must be able to conveniently browse products and make purchases on the go. Rather than a rambling list of SKU’s, products should be curated based on user behaviors and preferences to drive visit duration.

Incorporate Rich Media

Incorporating engaging video content or other rich media based on user interests can improve engagement by more than double and provide consumers with important brand context for promoted products that aids in the path to purchase.

Location-Based Triggers

Incorporating location data allows marketers to further tailor digital catalog offerings and give users access to special events or available inventory based on proximity to a brick and mortar location.