Direct Mail teams have traditionally faced a set of exhausting obstacles on their never-ending journey to true personalization. Stuck with an extremely manual, labor- and resource-intensive process ...
Read More »Chris Nolan
Recent Posts
November 07, 2019
October 31, 2019
Everyone knows testing improves performance, but who has the time or budget to test rigorously?
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October 24, 2019
The Direct Mail planning, execution and reporting process in Fortune 500 and other enterprise marketing environments requires multiple internal and external resources collaborating on detailed and ...
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October 22, 2019
While innovation is nothing new for Digital Marketing – it’s simply a necessity due to the sheer volume and saturation of online and mobile advertising sent to consumers on a daily basis – Direct ...
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October 17, 2019
Enterprise Direct Marketers are faced with a consumer landscape that expects highly personalized content. According to Marketo, 78% of consumers will only engage with offers if they have been ...
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October 03, 2019
The drive to digitize Direct Marketing efforts is in full effect as innovative organizations continue to amplify the performance of Direct Mail campaigns using automation, artificial intelligence and ...
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