KleerMail's Direct Marketing Blog

Chris Nolan

Chris Nolan
With over 20 years experience as a Direct Marketing leader and innovator, Chris knew there had to be an easier way to optimize Direct Mail. But there wasn’t. So he created a better way with KleerMail. Today, Chris plans and guides KleerMail’s business strategy and product vision. That means he’s always looking ahead to the next generation of Direct Marketing solutions that will drive increased revenue and results for his Fortune 500 clients.
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Recent Posts

Chris Nolan
December 10, 2019

How to Optimize Big Data for Big Direct Mail ROI

  Direct Mail marketers have no shortage of data at their disposal, but their challenge is organizing and manipulating that data to have the greatest impact on Direct Mail. And data provides the ...

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Chris Nolan
December 03, 2019

5 Reasons to Digitally Transform Direct Marketing

  Direct Marketing transformation is an effort and investment that is crucial to optimizing Direct Mail ROI, team structures and operations to meet today’s demands for increased personalization and a ...

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Chris Nolan
November 26, 2019

Account-Based Marketing and Direct Mail: Making It Work at Scale

Seeing the success that many smaller business-to-business organizations have had with account-based marketing (ABM), large enterprise business-to-business companies are working to cash in on ABM, ...

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Chris Nolan
November 12, 2019

Digital Empowerment in 2020: Getting Personal with Direct Mail

There’s no mystery to why Fortune 500 marketing executives have placed Direct Mail personalization among their highest investment priorities over the next two years. Consumers demand it. Looking at ...

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Chris Nolan
November 07, 2019

The Personalized Power of Higher-Frequency, Lower-Volume Mailings

Direct Mail teams have traditionally faced a set of exhausting obstacles on their never-ending journey to true personalization. Stuck with an extremely manual, labor- and resource-intensive process ...

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Chris Nolan
October 31, 2019

Direct Marketers Go Digital: Testing #1, #2, #3

Everyone knows testing improves performance, but who has the time or budget to test rigorously?

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