Direct to Consumer brands have relied on catalogs for customer acquisition and revenue growth for decades. Catalogs have a strong track record for driving sales, but with costs for paper, fuel, and ...
Read More »Chris Nolan
Recent Posts
September 26, 2022
May 11, 2021
Direct marketers have been hampered by offline and manual marketing operations for decades. It makes months of effort across multiple stakeholders to develop, deploy and report on Direct Mail ...
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January 04, 2021
There’s no mystery to why Fortune 500 marketing executives have placed Direct Mail personalization among their highest investment priorities over the next two years. Consumers demand it. Looking at ...
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December 10, 2019
Direct Mail marketers have no shortage of data at their disposal, but their challenge is organizing and manipulating that data to have the greatest impact on Direct Mail. And data provides the ...
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December 03, 2019
Direct Marketing transformation is an effort and investment that is crucial to optimizing Direct Mail ROI, team structures and operations to meet today’s demands for increased personalization and a ...
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November 26, 2019
Seeing the success that many smaller business-to-business organizations have had with account-based marketing (ABM), large enterprise business-to-business companies are working to cash in on ABM, ...
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