As a Direct Mail Marketer, you already understand the importance of personalization. A targeted and relevant mailer can have an enormous impact on response rates. But gone are the days when customers ...
Read More »Brandon Beatty
Recent Posts
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November 21, 2019
November 19, 2019
Let’s do a Direct Mail reality check: Not only is Direct Mail not going away, it’s stronger than ever, pulling a higher response rate than any digital marketing medium. Its response rate ranges from ...
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November 14, 2019
Direct Marketing teams face a daunting assortment of clunky, tedious and time-devouring Direct Mail deployment processes to get engaging mail out the door. Complicating things further, they have to ...
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October 15, 2019
In a recent survey, Fortune 500 marketing executives revealed that scaling Direct Mail personalization is among the highest priorities they are investing in over the next 12-24 months.
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September 26, 2019
People are constantly exposed to screens in one way or another – whether it’s a desktop, laptop, mobile device or TV. Digital marketers take advantage of this captive audience, along with innovative ...
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