KleerMail's Direct Marketing Blog

Brandon Beatty

Brandon Beatty
Brandon brings his experience as a marketing technology expert, quantitative analyst and entrepreneur to KleerMail, where he partners with Fortune 500 marketing executives and advises them on how to apply innovative technologies and processes that create new Direct Marketing capabilities and improve overall marketing performance.
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Recent Posts

Brandon Beatty
August 02, 2022

5 Reasons to Add Digital Catalogs to your Marketing Mix

Traditional catalogs have long been a reliable medium for driving sales, but they need a reboot. Rather than a drawn-out collection of impersonal product pages, leading brands are using digital ...

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Brandon Beatty
July 12, 2021

Personalized Banking: How Direct Mail Helps Banks Stay Ahead of Competitors

At this point, banks should realize that personalization will be critical to their success, as emerging competitors — upstart financial services companies that are nibbling, sometimes chomping, away ...

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Brandon Beatty
May 03, 2021

The Benefits of Empowering Your Direct Mail Team with New Technology

Your Direct Marketing operations team is crucial to the execution, delivery and success of your enterprise’s Direct Mail campaigns. Delivering complex, high-volume mailings that are expected to drive ...

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Brandon Beatty
April 05, 2021

Legacy Hassles: 7 Reasons to Take Direct Mail Digital

Direct Marketers are investing heavily in Direct Mail with their traditional offline system because it drives a significant chunk of top-line revenue. But they’re probably doing it through an ...

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Brandon Beatty
May 22, 2020

From Penthouses to Picket Fences: How the Post-COVID Consumer is Changing the Way Homes are Bought & Sold

In the post-COVID world “the home” has taken on an entirely new level of criticality in our lives. The pandemic is not only changing what people want in a house. It is hastening an ongoing trend that ...

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Brandon Beatty
April 29, 2020

Planning for Impermanence: How Marketing Leaders are Preparing for the Post-COVID Consumer

“Nothing is forever, except change.” - The Buddha More than a month into the coronavirus pandemic, marketing executives are emerging from a period of profound introspection about their businesses and ...

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