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eBook: New Testing Trends in Direct Marketing

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About this eBook

You know rigorous testing is the only way to really move the needle of your Direct Mail programs, but the complexities of running DM campaigns means you’re lucky to execute one sophisticated test in a year. Fortunately, today’s Direct Marketing automation technology gives you the ability to perform essential multivariate testing much faster and with much greater frequency and granularity – without taxing your staff or blowing your budget.

 This eBook covers…

  • How to deliver true 1-to-1 communications with your audience through individualized personalization
  • Strategies to outperform competitors by 85% in sales growth by leveraging data-driven campaigns
  • How to develop offer-based tests and forecast customer engagement using predictive analytics