About this eBook:

Physical mail has the distinct advantage of capturing consumers' undivided attention because the Mail Moment provides a sensory experience that can't be duplicated by digital forms of advertising. Savvy marketers are capitalizing on the Mail Moment and taking advantage of technological advancements to create exceptional in-home experiences for their customers and prospects.

In the following eBook, discover how to join leading brands such as Zappos, Porsche, and The New Yorker in using new technologies to...

• Heighten the impact of strategically targeted and hyper-personalized mailings
• Boost response rates by combining print and electronic content
• Improve storytelling by implementing augmented reality
• Drive social media engagement through unique Direct Mail campaigns