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eBook: Delivering Exceptional Customer Experiences with Physical Channels


About this eBook:

Physical mail has the distinct advantage of capturing consumers' undivided attention because the Mail Moment provides a sensory experience that can't be duplicated by digital forms of advertising. Savvy marketers are capitalizing on the Mail Moment and taking advantage of technological advancements to create exceptional in-home experiences for their customers and prospects.

In the following eBook, discover how to join leading brands such as Zappos, Porsche, and The New Yorker in using new technologies to...

  • Heighten the impact of strategically targeted and hyper-personalized mailings
  • Boost response rates by combining print and electronic content
  • Improve storytelling by implementing augmented reality
  • Drive social media engagement through unique Direct Mail campaigns