About this eBook

The Definitive Guide to Digital Transformation in Enterprise Direct Marketing has been researched and written specifically for business executives in complex enterprise marketing environments.

This playbook will help you assess your current Direct Marketing capability and understand the innovation opportunities and technology infrastructures Fortune 500 marketing executives are implementing to:

• Deliver highly-personalized Direct Mail content 90% faster than the status quo
• Harness Data Management and Customer Engagement platforms to automate Direct Mail personalization
• Digitally integrate automated Direct Mail into omnichannel marketing strategies
• Realize 50-60% reduction in costs to support Direct Mail content creation, production & distribution
• Leverage automated personalization to improve campaign performance 5-8x