KleerMail's Direct Marketing Blog

Ben Barker

Ben Barker
With a varied background in content marketing, Ben spends his days developing KleerMail’s content strategy for lead generation and sales enablement, developing content assets across various forms of digital and print media, managing KleerMail’s marketing database and expanding KleerMail’s brand recognition and presence.
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Recent Posts

Ben Barker
November 15, 2023

The Growth of Mobile Marketing: A Game-Changer for Direct-to-Consumer Retail Businesses

In the rapidly evolving marketing landscape, it's impossible to ignore the meteoric rise of mobile marketing. The power of mobile devices in today's world is reshaping the way businesses connect with ...

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Ben Barker
June 02, 2023

Creepy or Cool? How Consumers Feel About Personalization

Now more than ever, customers demand communications that are tailored to their specific interests and needs. In response, brands are leaning heavily on first and third-party data to create ...

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Ben Barker
April 06, 2023

Personalization: The Key to Increasing Engagement and Loyalty

In a world where consumers have endless options, personalization is one of the most effective ways for brands to differentiate from their competitors. Personalization is the process of tailoring ...

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Ben Barker
March 10, 2023

Consumers Demand Personalization, Or They’re Gone

Personalization is a critical aspect of marketing for direct-to-consumer retail businesses. In today's digital age, consumers expect messaging to be relevant and personalized to their interests, and ...

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Ben Barker
May 31, 2021

Security Implications of Legacy Direct Mail Processes

Knowing the complexities of Direct Mail planning, execution and reporting in enterprise environments, you understand the need for sharing information across a variety of systems, internal team ...

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Ben Barker
October 29, 2019

Boost Your Account-Based Marketing Strategy with Personalized Direct Mail

Account-Based Marketing is not a foreign concept in enterprise Business-to-Business (B2B) marketing organizations. The process of identifying target accounts, building personas and crafting messaging ...

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