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New testing trends in Direct Marketing: How savvy marketers are leveraging best practices—without hurdles, hassles or hiring.


You know rigorous testing is the only way to really move the needle on your DM programs, but you just don't have the budget or resources to implement a complex testing strategy? Fortunately, today's New Direct Marketing automation technology gives you the ability to perform essential multivariate testing much faster and with much greater frequency and granularity—without taxing your staff or blowing your budget.

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